Job Title: Digital Marketing Analyst

📍 Company Registered Address: 34 Brindley Road, Manchester, England, M16 9HQ
📍 Work Location: Manchester – In-person, with occasional travel as required
📄 Employment Type: Permanent, Full-Time
💰 Salary: £40,000 per annum
💡 Additional Pay: Performance-based bonus
📅 Application Deadline: 30/04/2025
🕒 Schedule: Monday to Friday, 9:00 AM – 5:30 PM (37.5 hours/week)

Company Overview

🌟 LED SMART SOLUTIONS LIMITED is a Manchester-based company operating across electrical installation, lighting wholesale/retail, and e-commerce. We specialize in delivering tailored solutions to clients in both residential and commercial sectors, with a growing emphasis on digital engagement and international expansion.

As we continue to evolve in a highly competitive landscape, digital marketing has become integral to our growth strategy. We’re seeking skilled professionals to support our ambitious goals through data-driven insights and digital optimization.

Role Overview: Digital Marketing Analyst

The Digital Marketing Analyst will drive our digital transformation by providing market intelligence, analyzing campaign performance, and supporting strategic decisions. The successful candidate will work cross-functionally to help shape data-led initiatives and optimize our digital presence across product lines.

Key Responsibilities

📈 Market Research & Business Intelligence

  • Conduct in-depth analysis of customer behaviour and lighting market trends
  • Study competitor performance and market positioning across retail and wholesale channels
  • Use digital tools to extract actionable insights related to SEO, advertising performance, and online engagement

📊 Campaign Analysis & Reporting

  • Track digital campaigns (Google Ads, social media, email marketing, etc.)
  • Evaluate customer acquisition strategies and generate improvement reports
  • Prepare executive dashboards and ROI reports to support decision-making

🎯 Strategic Marketing Support

  • Collaborate with commercial, product, and operations teams to align campaigns with business objectives
  • Provide guidance on new product launches and digital positioning
  • Recommend pricing and promotional tactics based on market data

🤝 Cross-Department Collaboration

  • Act as a key stakeholder in digital transformation projects
  • Mentor junior team members on analysis techniques and marketing tools
  • Assist in the development of internal KPIs and benchmarks

Required Skills & Experience

👨‍💼 Experience

  • Proven track record in a digital marketing or analytical role
  • Familiarity with retail, wholesale, or e-commerce environments (preferred but not essential)

🧠 Skills

  • Strong analytical mindset and detail orientation
  • Proficiency in tools such as Google Analytics, Meta Business Suite, Excel, and CRM systems
  • Excellent communication skills to convey insights across departments

🎓 Qualifications

  • Bachelor’s degree (or equivalent experience) in marketing, business, data analytics, or a related field
  • Additional training or certification in digital analytics is an advantage

Additional Requirements

  • 💼 Able to work from our Manchester office with flexibility for occasional events or expos
  • 🌍 Multilingual skills are advantageous due to our international customer base
  • 🧾 Valid UK work eligibility (sponsorship available for qualified candidates under SOC 2434)

Why Join LED SMART SOLUTIONS LIMITED?

  • 💷 Competitive salary and performance-based bonus
  • 🚀 A chance to lead innovation in a growing sector
  • 🌐 Exposure to international markets and data-driven challenges
  • 🤝 Supportive team culture with room for personal and professional growth

How to Apply

📩 Please submit your CV and a tailored cover letter to inquiry@brightexled.co.uk
📆 Expected Start Date: 10/05/2025
🌐 Visit us: https://brightexled.co.uk/career